At Go for Email we support direct marketing services launched by Dow Group named Pre Sales on Demand, we tend to provide you with our comprehensive email marketing services that are especially designed to help you target the right segments, achieve a sustainable growth and increase your profitability, using the right methods at the right time.

Our email marketing services include:

Direct Email Marketing
Opt-in Email Marketing
Email Delivery Optimization
Email Concept and Design
Email Postcards
Email Advertising
Email Campaigns Creation and Management
Email Marketing List Management
Newsletter Creation and Management

Presales on demand is an innovative Direct marketing idea developed by Dow Group, based on establishing one-to-one communication with your customer or prospect. The key to success with all Direct Marketing (DIRECT MARKETING) activity - including email marketing - is effective targeting of your customers and prospects. Extensive experience from within the DM industry has clearly demonstrated that without effective targeting no matter how good your product, service or creative message – you will be wasting most of your investment in direct marketing.

The building block for all direct marketing activity is therefore customer and prospect data acquisition and data management. From here you can develop the segmentation and targeting data you need to deliver successful DIRECT MARKETING activity.

Our experience is that many small businesses struggle to manage their customer data efficiently; they find it difficult to build an effective database of their customers and prospects and they therefore risk wasting one of their most valuable assets. This makes it difficult to base key decisions concerning the growth of your business on critical information such as:

Who are your most valuable customers?
Which of your customers are unprofitable?
Which of your customers has ‘lapsed’ and are no longer active?
How successful has previous direct marketing activity been?
What is the ‘best’ method to communicate with your customers – direct mail, e-mail or direct response advertising?

Whether a new business-to-business service or a habitual consumer purchase, Presales on demand can help. Every campaign is different; we are adept at solving direct marketing puzzles with crisp strategic thinking and compelling creative executions. Our know-how allows you to hone your proposition and execute direct mail campaigns that get response. We know how to avoid data gremlins and utilize techniques to improve targeting. We offer list rental and database management support for customer acquisition and retention programs.

We are able to provide expert advice to our customers based on our considerable experience of delivering successful print and email direct marketing campaigns - from managing the acquisition and development of customer data through to the selection and delivery of the most effective method of communication.