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Learning Centre
Boosting Qualified Internet Site Visitors To Your New Website
Traffic іѕ mаԁе up οf thе number οf website visitors, οf whісh, ѕοmе wіƖƖ perform transactions whіƖе others won’t. Thеrе аrе numerous methods tο increase website . . .
Four Ways Social Media Impacts CRM
Social media is all the rage,and not just with the kid--we use these networks to share information and, increasingly,to conduct business.We've seen the statistics on the staggering growth of social networks,most notably Twitter and Face book.We are now beginning to realize the potential when used correctly . . .
Has CRM Lost Its Revenue Mojo?
At a recent forum session in New York, a particular topic of conversation kept coming up: "What value does CRM really create for companies?"That's hardly a surprising line of inquiry these days-in fact, ahead of the meeting I'd prepared a response by going back through six years of data from our annual . . .
Rules of Conduct on Internal Social Networks
Is it okay to take quizzes and challenge your co-workers on your company's social network? Or post pictures of the wild office holiday party? Now that businesses are setting up in-house social networks for employees, it’s time to set policies on what is - and is not - acceptable behavior.
With an increasingly . . .
Digital Signage Software Network Monitoring, Management and Control Offer Keys to Success
Digital signage networks are enticing to marketers, advertisers and large institutions because they offer exceptional reach and wrest control away from traditional gatekeepers, thus collapsing the distance between the communicator and the medium.
So much for the highfalutin talk; let's get practical . . .
5 essential success secrets of mail marketing to boost your sales
There are a lot of affiliate marketers, but not many Successful Affiliate marketers. There are 5 essential success secrets that sort out the 'wood from the trees'. In general people shop online for a couple of reasons, and it is up to you to capitalize on these reasons. We will analyse how the successful . . .
What Is Spam?
Al BredenbergFounder of EmailResults.com
I've heard some pretty complicated definitions of spam. But here's the central issue, and what it means for you as a marketer.
"I'm not a spammer -- I have a legitimate offer!"
"I'm not a spammer -- I didn't hide my identity!"
"I'm not a spammer -- I used . . .
10 Reasons Not to Spam
Al BredenbergFounder of EmailResults.com
Thinking about trying out spam -- just this once? Read this first.
Once upon a time, Internet users condemned unsolicited commercial email, or spam, because it violated a code of behavior known as "Netiquette." That word is rarely used today, in part because . . .
Email Marketing Messages: Same as Direct Mail?
Al BredenbergFounder of EmailResults.com
I've written a lot of direct mail copy, but I find that when I'm working with email I need to do some things differently.Every piece of written communication has a "sound" or tone. Most direct mail letters are written with a "hard-sell" style -- pound away at . . .
Personalized Email Marketing - Benefits and Pitfalls
Thinking about personalizing your email marketing messages? That can help to build relationships with your audience, but keep in mind these cautions.If you're looking for a way to increase the response to your email marketing efforts, you should definitely consider personalization. Email marketing programs . . .
Surprise: You've Been Upgraded!
Let's say you've been working around the clock on an improvement for your product, service or online interface. Because you know all about your upgrade, why it's needed and how much value it offers, you might forget that it will be a completely new concept to your customers. A post at the Service Untitled . . .
A Clearly Good Marketing Plan
"Marketing plans are essential documents for virtually any business," says Tim Calkins in an article at MarketingProfs. "[I]t is hard to do great marketing without a clear plan. Unfortunately, many marketing plans simply don't work very well; they add little value and end up on a shelf, collecting dust." . . .
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